When I first graduated dental school 16 years ago, I worked at 5 different practices and I hated them all! And to be very transparent with you, I was making LESS money than the hygienist!
After many years of hopeful frustration, I started my first practice. There were so many sleepless nights, months of barely making payroll, and constantly refining the process. But after that second year I got some great mentors and things started to fit together and I opened up two more offices- from scratch!
Soon, I had three FULL offices in Orange County, California with a big team, associates, and key specialists. We rotated office meetings and breakfast items during our 90 minute monthly team meetings.
I remember getting ready for those meetings each time, and ideas on WHAT I wanted to talk about would come to me in the early morning. It was like prepping for a performance, but only for an audience in your own office.
During this time I met wife and got married! And even went on my Honeymoon!
Get this...I took nearly three weeks off and had ALL three practices open. We didn't even have to close a day!
You should be able to live life and do dentistry.
That's why you went to dental school- to care and treat patients while also being able to live life on your terms.
For any of this to actually come together and work I had to master and always work on 5 key areas.
I had to master what I call the "5 MOST valuable areas of dentistry."
(They definitely don't teach you these in school)
1. How to Start- Build or Buy a Practice.
2. How to Use Online Marketing to Get Cases Into Your Practice.
3. How to Build A Team and Create Systems and Automation So You CAN Take Time Off.
4. How To Treatment Plan and Get Patients to Say YES to Treatment!
5. How to KEEP A Practice Growing Even When You're Doing Good!
I'm sure you can imagine, all of this is like taking 5 crash courses on business management, digital marketing, and team development!
Trust me, it’s been very frustrating at times since there was NOTHING out there that teaches you HOW you can do this stuff. Dental school definitely missed the mark when it came to this!
That’s why I created Dental Practice Mastery, my online education platform exclusively for dentists like you. My courses and training have been seen by hundreds of thousands of dentists from all across the world. It's pretty amazing when you think about it! I'm so grateful for your attention here ONLINE, and you'll often see me on social platforms, video live streams, webinars!
I LOVE teaching and training other dentists and showing them the exact steps to not only create, but to effectively market and grow their practice.
Hope we cross paths one day through one of my programs or courses online, would love to hear your story about your in life and dentistry!
As Always- Live Inspired!
Dr. Rinesh Ganatra